Why Not Sell Your Home "By Owner?"
Some homeowners decide to sell a home on their own to
save the commission they’d otherwise pay a Realtor.
However, remember that while all sellers are looking
for the highest possible price for their home, every
buyer looks to pay as little as possible. Buyers who
know you’re saving on a commission may offer much less
for your home, wiping out any financial benefit of going
it alone.
Some homeowners decide to sell a home on their own to
save the commission they’d otherwise pay a Realtor.
However, remember that while all sellers are looking
for the highest possible price for their home, every
buyer looks to pay as little as possible. Buyers who
know you’re saving on a commission may offer much less
for your home, wiping out any financial benefit of going
it alone.
Screen out potential security risks.
Do you know who's knocking at your door? Are you able to
determine the difference between a genuine buyer from a
criminal wanting to gain entrance to YOUR home? Having a
Realtor represent you, legitimizes the process of showing a stranger your
home. You can relax knowing there is a professional in attendance at
every showing along with the added security that at least one agency
also knows that you're home is being shown and to whom.
Establish a fair price for your home
Selling your home on your own will mean you may have to
"justify" your price. Unless you have access to recent sales in
the area, you may have a hard time convincing a buyer on
"heresay" or rumors. Over-pricing your home will create a
stale market for your home wasting time and opportunity for
YOU. A Realtor will help you keep your price realistic for a timely sale at
a fair price for both you and your buyer. They have the resources to
back up the price set on your home and are relied upon by potential
buyers to know the market.
Promote your property in Multiple Listing Services
What kind of exposure will you be able to obtain on your
own? Advertising on your own could cost hundreds of dollars.
If you aren't targeting a massive audience, you could be
throwing your money away. Listing your home with a Realtor
assures you that your home will be entered in the MLS where all Realtors
can access the information, putting hundreds of agents to work for YOU!
And the MLS can also be accessed online from all over the world, to
anyone searching for property in Highlands County!
Schedule appointments to show your home
When a seller goes it alone, they truly are on their own. Any
potential buyer (or nosey neighbor!) can tromp up to your
door unannounced requesting to "see" your home. It's not
always convenient for you, but when you're F.S.B.O. be
prepared for the unexpected. A Realtor will set appointments up
that are preplanned for YOUR convenience and you wont have
"surprise" visitors at all hours of the day and night.
Refer you to sources for legal counsel, inspections,
insurance and financing
Unless you're familiar with the area and those people in the
real estate industry, you'll need direction and guidance at
choosing the appropriate services to keep your sale on track.
A Realtor deals with local agencies every day. They know the people
who have a good reputation and can do the work you're expecting.
Your Realtor is a TERRIFIC resource to draw from during the entire sale
process! They'll help keep the buyer's lender on schedule as well as
guiding each step of the process to ensure a smooth closing.
Assist in negotiations with the buyer.
Have you ever negotiated with a salesman? It's not easy!
And when negotiating for a purchase of this magnitude,
emotions can run high. A Realtor can buffer a potentially explosive
negotiation and help all parties keep their perspective. Ultimately, a
great sale is a win/win situation. A Realtor can make it happen!
Do you know who's knocking at your door? Are you able to
determine the difference between a genuine buyer from a
criminal wanting to gain entrance to YOUR home? Having a
Realtor represent you, legitimizes the process of showing a stranger your
home. You can relax knowing there is a professional in attendance at
every showing along with the added security that at least one agency
also knows that you're home is being shown and to whom.
Establish a fair price for your home
Selling your home on your own will mean you may have to
"justify" your price. Unless you have access to recent sales in
the area, you may have a hard time convincing a buyer on
"heresay" or rumors. Over-pricing your home will create a
stale market for your home wasting time and opportunity for
YOU. A Realtor will help you keep your price realistic for a timely sale at
a fair price for both you and your buyer. They have the resources to
back up the price set on your home and are relied upon by potential
buyers to know the market.
Promote your property in Multiple Listing Services
What kind of exposure will you be able to obtain on your
own? Advertising on your own could cost hundreds of dollars.
If you aren't targeting a massive audience, you could be
throwing your money away. Listing your home with a Realtor
assures you that your home will be entered in the MLS where all Realtors
can access the information, putting hundreds of agents to work for YOU!
And the MLS can also be accessed online from all over the world, to
anyone searching for property in Highlands County!
Schedule appointments to show your home
When a seller goes it alone, they truly are on their own. Any
potential buyer (or nosey neighbor!) can tromp up to your
door unannounced requesting to "see" your home. It's not
always convenient for you, but when you're F.S.B.O. be
prepared for the unexpected. A Realtor will set appointments up
that are preplanned for YOUR convenience and you wont have
"surprise" visitors at all hours of the day and night.
Refer you to sources for legal counsel, inspections,
insurance and financing
Unless you're familiar with the area and those people in the
real estate industry, you'll need direction and guidance at
choosing the appropriate services to keep your sale on track.
A Realtor deals with local agencies every day. They know the people
who have a good reputation and can do the work you're expecting.
Your Realtor is a TERRIFIC resource to draw from during the entire sale
process! They'll help keep the buyer's lender on schedule as well as
guiding each step of the process to ensure a smooth closing.
Assist in negotiations with the buyer.
Have you ever negotiated with a salesman? It's not easy!
And when negotiating for a purchase of this magnitude,
emotions can run high. A Realtor can buffer a potentially explosive
negotiation and help all parties keep their perspective. Ultimately, a
great sale is a win/win situation. A Realtor can make it happen!
Who Needs A Realtor, Anyway?
What Can I Expect a Realtor To Do For ME?
Who Needs A Realtor? YOU DO!
Make the right move! Contact a Realtor Today!
Make the right move! Contact a Realtor Today!
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